Prisa Brand Solutions, parent company of Prisa Digital, has acquired digital media sales house Latam Digital Ventures (LDV) from French digital media company Adux and Guiliano Stieglitz. The acquisition strengthens Prisa Digital's position in the U.S. and Mexico. Prisa wants to accelerate LDV's current capabilities with an expansion plan to new markets such as Colombia, Argentina and Chile. Update: Adux announced that it sold its 60% stake in LDV for 2.5 million euros, or approximately US $3 million. This values 100 per cent of LDV at US $5 million.
Why it matters: The purchase of Latam Digital Ventures by Spanish group Prisa is a new step in the consolidation in the U.S. Hispanic and Latin American digital space. In 2015, French company HiMedia Group, now called Adux, and Giuliano Stiglitz bought Orange Advertising Americas, a unit of telco company Orange, whose assets became part of Primia Digital.
https://www.portada-online.com/2017/08/04/prisa-brand-solutions-buys-latam-digital-ventures-to-strengthen-its-digital-business-in-the-americas/
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